An odd building in the neighborhood

A Billboard Building?



This architectural gem is down the street from Uncle Swint’s House. For a long time, I had no idea what it was. I’m still not sure. Its designer, Klein Dytham architecture (KDa), calls it an "inhabitable billboard."

This is a good example of just how efficiently space gets used here in Tokyo. The sheer white finish of the building’s face acts as an advertisement for itself. It’s located on a very visible intersection, hence its billboard value. Nonetheless, the “advertisement” is quite subtle, leaving me wondering: what is the point?













Pictures from Ping (online magazine).